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Global Media Giants Benjamin Birkinbine 1.º edición
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Global Media Giants
Benjamin Birkinbine
Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
510 pages, 153 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de junio de 2016 |
| ISBN13 | 9781138927711 |
| Editores | Taylor & Francis Ltd |
| Páginas | 496 |
| Dimensiones | 179 × 257 × 33 mm · 906 g |
| Lengua | Inglés |
| Editor | Birkinbine, Benjamin |
| Editor | Gomez, Rodrigo |
| Editor | Wasko, Janet |
