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Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing Nicholas Stacey 1.º edición
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Industrial Marketing Research (RLE Marketing): Management and Technique - Routledge Library Editions: Marketing
Nicholas Stacey
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
290 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de noviembre de 2015 |
| ISBN13 | 9781138972650 |
| Editores | Taylor & Francis Ltd |
| Páginas | 290 |
| Dimensiones | 150 × 220 × 10 mm · 540 g |
| Lengua | Inglés |
