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The Early Advertising Scene (RLE Marketing) - Routledge Library Editions: Marketing Harden B. Leachman 1.º edición
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The Early Advertising Scene (RLE Marketing) - Routledge Library Editions: Marketing
Harden B. Leachman
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 2015 |
| ISBN13 | 9781138989092 |
| Editores | Taylor & Francis Ltd |
| Páginas | 256 |
| Dimensiones | 150 × 220 × 10 mm · 470 g |
| Lengua | Inglés |
