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Foundations of Marketing Ferrell, O. C. (Auburn University) 6.º edición
Foundations of Marketing
Ferrell, O. C. (Auburn University)
Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.
640 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de enero de 2014 |
| ISBN13 | 9781285429779 |
| Editores | Cengage Learning, Inc |
| Páginas | 576 |
| Dimensiones | 276 × 218 × 24 mm · 1,15 kg |