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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century D. Sutton 1st ed. 2009 edition
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Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
D. Sutton
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
210 pages, 9 Illustrations, black and white; XII, 210 p. 9 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de octubre de 2009 |
| ISBN13 | 9781349376780 |
| Editores | Palgrave Macmillan |
| Páginas | 210 |
| Dimensiones | 150 × 220 × 10 mm · 290 g |
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