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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories M. Beck-Burridge Softcover reprint of the original 1st ed. 2001 edition
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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
M. Beck-Burridge
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
196 pages, VIII, 196 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2001 |
| ISBN13 | 9781349425242 |
| Editores | Palgrave Macmillan |
| Páginas | 196 |
| Dimensiones | 137 × 213 × 15 mm · 268 g |
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