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Strategic Reinvention in Popular Culture: The Encore Impulse Richard Pfefferman 1st ed. 2013 edition
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Strategic Reinvention in Popular Culture: The Encore Impulse
Richard Pfefferman
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
244 pages, 13 Illustrations, black and white; XIII, 244 p. 13 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de diciembre de 2013 |
| ISBN13 | 9781349476503 |
| Editores | Palgrave Macmillan |
| Páginas | 244 |
| Dimensiones | 150 × 220 × 10 mm · 303 g |
| Lengua | Inglés |
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