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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality M. Paganoni 1st ed. 2015 edition
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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
M. Paganoni
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
162 pages, XII, 162 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2015 |
| ISBN13 | 9781349481903 |
| Editores | Palgrave Macmillan |
| Páginas | 162 |
| Dimensiones | 150 × 220 × 10 mm · 328 g (Peso (estimado)) |
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