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The Religious Dimensions of Advertising - Religion / Culture / Critique T. Sheffield 1st ed. 2006 edition
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The Religious Dimensions of Advertising - Religion / Culture / Critique
T. Sheffield
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
206 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de diciembre de 2006 |
| ISBN13 | 9781349535453 |
| Editores | Palgrave Macmillan |
| Páginas | 190 |
| Dimensiones | 281 × 142 × 17 mm · 268 g |
| Lengua | Inglés |
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