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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan Florian Kohlbacher 1st ed. 2016 edition
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Florian Kohlbacher
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
155 pages, XXIII, 155 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de febrero de 2020 |
| ISBN13 | 9781349592913 |
| Editores | Palgrave Macmillan |
| Páginas | 155 |
| Dimensiones | 150 × 220 × 10 mm · 213 g |
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