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Global Brand Strategy: World-wise Marketing in the Age of Branding Jan-Benedict Steenkamp 1st ed. 2017 edition
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Global Brand Strategy: World-wise Marketing in the Age of Branding
Jan-Benedict Steenkamp
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
319 pages, 33 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de enero de 2017 |
| ISBN13 | 9781349949939 |
| Editores | Palgrave Macmillan |
| Páginas | 319 |
| Dimensiones | 156 × 217 × 26 mm · 566 g |
| Lengua | Inglés |
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