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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management Edward Elder Softcover reprint of the original 1st ed. 2016 edition
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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
148 pages, 2 Illustrations, color; XI, 148 p. 2 illus. in color.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de junio de 2018 |
| ISBN13 | 9781349956753 |
| Editores | Palgrave Macmillan |
| Páginas | 148 |
| Dimensiones | 150 × 220 × 10 mm · 216 g |
| Lengua | Inglés |
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