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Public Relations: A Practical Approach Gunning, Ellen (Irish Academy of Public Relations, Ireland) 3.º edición
Public Relations: A Practical Approach
Gunning, Ellen (Irish Academy of Public Relations, Ireland)
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.
258 pages, 6 Tables, color; XVIII, 258 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de octubre de 2018 |
| ISBN13 | 9781352002782 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 258 |
| Dimensiones | 164 × 235 × 16 mm · 422 g |
| Lengua | Inglés |