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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules Mike Stevens
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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de mayo de 2022 |
| ISBN13 | 9781398605428 |
| Editores | Kogan Page Ltd |
| Páginas | 224 |
| Dimensiones | 234 × 156 × 17 mm · 356 g |
| Lengua | Inglés |
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