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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits Dr Rachel Lawes 2 Revised edition
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de marzo de 2023 |
| ISBN13 | 9781398607644 |
| Editores | Kogan Page Ltd |
| Páginas | 360 |
| Dimensiones | 156 × 235 × 25 mm · 554 g |
| Lengua | Inglés |
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