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Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change Sandy Skees
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Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change
Sandy Skees
Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
248 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de abril de 2023 |
| ISBN13 | 9781398609839 |
| Editores | Kogan Page Ltd |
| Páginas | 240 |
| Dimensiones | 235 × 161 × 17 mm · 376 g |
| Lengua | Inglés |
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