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Brand Global, Adapt Local: How to Build Brand Value Across Cultures Katherine Melchior Ray
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Brand Global, Adapt Local: How to Build Brand Value Across Cultures
Katherine Melchior Ray
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
264 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de junio de 2025 |
| ISBN13 | 9781398619821 |
| Editores | Kogan Page Ltd |
| Páginas | 296 |
| Dimensiones | 150 × 220 × 20 mm · 589 g |
| Lengua | Inglés |
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