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Marketing and Financial Management: New Economy - New Interfaces David Walters
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Marketing and Financial Management: New Economy - New Interfaces
David Walters
The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
277 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2005 |
| Fecha de lanzamiento original | 2004 |
| ISBN13 | 9781403940971 |
| Editores | Macmillan Education UK |
| Páginas | 432 |
| Dimensiones | 156 × 234 × 24 mm · 625 g |
| Lengua | Inglés |
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