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Asian Brand Strategy: How Asia Builds Strong Brands M. Roll 2006 edition
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Asian Brand Strategy: How Asia Builds Strong Brands
M. Roll
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
254 pages, XVIII, 254 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de octubre de 2005 |
| ISBN13 | 9781403992796 |
| Editores | Palgrave USA |
| Páginas | 254 |
| Dimensiones | 235 × 159 × 24 mm · 603 g |
| Lengua | Inglés |
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