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Principles of Marketing with Companion Website with Gradetracker Student Access Card Stephen Pettitt 4.º edición
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Principles of Marketing with Companion Website with Gradetracker Student Access Card
Stephen Pettitt
Useful for first-time marketing students, this book leads them through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'.
1264 pages, col. Illustrations
| Medios de comunicación | Libros Book |
| Publicado | 3 de agosto de 2006 |
| ISBN13 | 9781405846349 |
| Editores | Pearson Education Limited |
| Páginas | 1264 |
| Dimensiones | 195 × 265 × 50 mm · 2,38 kg |