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Knowledge-Based Marketing: The 21st Century Competitive Edge Ian Chaston
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Knowledge-Based Marketing: The 21st Century Competitive Edge
Ian Chaston
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
288 pages, ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de abril de 2004 |
| ISBN13 | 9781412900027 |
| Editores | SAGE Publications Inc |
| Páginas | 288 |
| Dimensiones | 170 × 242 × 19 mm · 630 g |
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