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Advertising - SAGE Library in Marketing Chris Hackley
Advertising - SAGE Library in Marketing
Chris Hackley
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
1312 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de octubre de 2009 |
| ISBN13 | 9781412934299 |
| Editores | SAGE Publications Inc |
| Páginas | 1312 |
| Dimensiones | 150 × 220 × 20 mm · 2,38 kg |
| Editor | Hackley, Chris |
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