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Pricing Strategies - A Marketing Approach Robert M. Schindler
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Pricing Strategies - A Marketing Approach
Robert M. Schindler
This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in pricing and shows students how they can do the math necessary for making effective price-related decisions.
416 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de diciembre de 2011 |
| ISBN13 | 9781412964746 |
| Editores | Sage publications inc |
| Páginas | 416 |
| Dimensiones | 194 × 237 × 26 mm · 840 g |
| Lengua | Inglés |
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