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Marketing Strategy: The Thinking Involved Mark E. Hill
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Marketing Strategy: The Thinking Involved
Mark E. Hill
Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
360 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de junio de 2012 |
| ISBN13 | 9781412987301 |
| Editores | SAGE Publications Inc |
| Páginas | 360 |
| Dimensiones | 203 × 254 × 20 mm · 800 g |
| Lengua | Inglés |
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