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An Integrated Approach to New Food Product Development
Moskowitz, Howard R, Phd
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
503 pages, 154 black & white illustrations, 1 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de junio de 2009 |
| ISBN13 | 9781420065534 |
| Editores | Taylor & Francis Inc |
| Páginas | 504 |
| Dimensiones | 161 × 240 × 32 mm · 886 g |
| Lengua | Inglés |
| Editor | Moskowitz, Howard R. (Moskowitz Jacobs, Inc., White Plains, New York, USA) |
| Editor | Saguy, I. Sam (Hebrew University of Jerusalem, Rehovot, Israel) |
| Editor | Straus, Tim (The Turover Straus Group, Inc., Springfield, Missouri, USA) |
