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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Reidenbach, R. Eric (Market Value Solutions, Hattiesburg, Mississippi, USA) 1.º edición
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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Reidenbach, R. Eric (Market Value Solutions, Hattiesburg, Mississippi, USA)
Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.
205 pages, 33 black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de diciembre de 2009 |
| ISBN13 | 9781420093308 |
| Editores | Taylor & Francis Inc |
| Páginas | 205 |
| Dimensiones | 154 × 242 × 18 mm · 478 g |
| Lengua | Inglés |
