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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Gerald Zaltman
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Gerald Zaltman
Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2008 |
| ISBN13 | 9781422121153 |
| Editores | Harvard Business Review Press |
| Páginas | 230 |
| Dimensiones | 166 × 242 × 25 mm · 572 g |
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