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Marketing Myopia - Harvard Business Review Classics
Theodore Levitt
Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
104 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de junio de 2008 |
| ISBN13 | 9781422126011 |
| Editores | Harvard Business Review Press |
| Páginas | 104 |
| Dimensiones | 164 × 108 × 10 mm · 88 g |
| Lengua | Inglés |
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