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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Charlene Li Revised edition
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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Charlene Li
Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.
352 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de mayo de 2011 |
| ISBN13 | 9781422161982 |
| Editores | Harvard Business Review Press |
| Páginas | 352 |
| Dimensiones | 138 × 210 × 24 mm · 349 g |
| Lengua | Inglés |
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