Tony Cefalu

Sales is a Contact Sport: Practical Advice and Ideas for Building Sales Expertise and Increasing Sales Production Tony Cefalu

Sales success is rooted in a fundamental understanding of how customers think, buy, and react to sales professionals and the sales process. Sales Is a Contact Sport takes you on a unique journey towards understanding the basic emotional nature of people and applies that knowledge in building practical sales strategies that produce results. You'll be introduced to such concepts as:-People are Complex, but they are Consistently Complex-Customers Feel First and Rationalize Later-What All Customers Crave...-If You Live by Price, You Die by Price... Overcoming the Competitions Lower Price-Customer Perception Doesn't Need to be Accurate, Just Favorable-Value is in the Eye of the BeholderSales Is a Contact Sport is a practical book...a must read for anyone wanting to take their production results to the next level.