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The Convergence Crisis: An Impending Paradigm Shift in Advertising
Joanna L. Jenkins
The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
198 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de enero de 2015 |
| ISBN13 | 9781433126062 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 198 |
| Dimensiones | 150 × 227 × 12 mm · 294 g |
| Lengua | Inglés |
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