Randall, Chris (University of Brighton UK)

Sales Analytics Guide Randall, Chris (University of Brighton UK)

"Sales Development & Category Management Practices For Enhancing Business Performance"

Sales Analytics Mission: "To provide insightful and fact based analysis to uncover business development opportunities and combat potential weaknesses. To give the supplier/distributor better management of their business"

-Practical guidelines and solutions for sales analysis & sales management

- A great reference guide for brand and category management practices

- This is a comprehensive analytics book, yet simply explained

- A teaching tool for sales analysis, which re-freshes vital skills and mind-sets

-A step-by-step manual to evaluate sales trends, pricing, promotion, distribution, merchandising, and consumer dynamics

-From the basics to digging deep into data, this book covers a lot of territory