Stan Berenbaum

Lead the Category!: the Secrets of Franchising and Business Success Stan Berenbaum

What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.

Valuable information about...

? The problem with your mission statement
? Why transparency is not your goal
? What "jail breaks" have to do with your franchise relationship
? The three rules of employment
? The sure-fire rapid advancement strategy
? Why you should be concerned if you are taking care of your numbers
? The characteristics of great category leaders
? The best definition of franchising
? Why you should forget trust, sort of
? Why (+1) + (-1) does not equal 0
? What empty airline seats have to do with your business
? What to do if your franchisees have formed an independent franchise association
? The franchise convention success formula

Learn the secrets of franchising and business success and Lead the Category!