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The SAGE Handbook of Marketing Theory
Pauline Maclaran
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
544 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de marzo de 2013 |
| ISBN13 | 9781446270516 |
| Editores | SAGE Publications Ltd |
| Páginas | 544 |
| Dimensiones | 175 × 244 × 28 mm · 974 g |
| Lengua | Inglés |
| Editor | Maclaran, Pauline |
| Editor | Saren, Michael |
| Editor | Stern, Barbara |
| Editor | Tadajewski, Mark |
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