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Marketing Research: Planning, Process, Practice Riccardo Benzo
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Marketing Research: Planning, Process, Practice
Riccardo Benzo
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
432 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de diciembre de 2017 |
| ISBN13 | 9781446294352 |
| Editores | SAGE Publications Ltd |
| Páginas | 432 |
| Dimensiones | 189 × 246 × 41 mm · 1,10 kg |
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