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The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions George N. Kenyon 2015 edition
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The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
George N. Kenyon
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services.
265 pages, 53 black & white illustrations, 13 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de diciembre de 2014 |
| ISBN13 | 9781447166269 |
| Editores | Springer London Ltd |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 265 |
| Dimensiones | 155 × 235 × 18 mm · 562 g |
| Lengua | Inglés |
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