Michael Gall

Fishing Lake Referral: Why Some People Fish and Some People Catch Michael Gall

This book is about doing business based on referral relationships. There is nothing new under the sun and I don't pretend to be introducing any radical new approach to finding, generating, and maintaining a continuous flow of quality business referrals. The essence of doing business by referral is to develop relationships that provide a regular and continuous stream of quality business referrals so that you spend the largest percentage of your time selling rather than prospecting.