Frank H. Crandall III

The Essential Horticultural Business Handbook: Proven Techniques, Forms, and Resources to Make Your Small Business More Focused, Organized...and Profitable! Frank H. Crandall III

This is a valuable business handbook for small horticultural companies: landscapers, nurseries, garden centers, design firms, college horticultural students, educators, and those involved in horticultural services. This book is a compilation of 38 years running an award-winning landscape design, construction, and maintenance firm in southern New England. Topics covered include developing a mission, completing a business plan, establishing a brand, marketing tips, creating an effective estimating and job costing system, how to attract, hire, and fire employees, computerizing for efficiencies, the importance of leadership, increasing sales, management tips, and the future of horticulture. The handbook contains proven forms, formulas, and templates that the reader can readily adopt and adapt to their company. An extensive bibliography and sources for additional information are included. Essential lessons learned from Wood River Evergreen's experiences are summarized at the end of each chapter, giving the reader practical advice that can be quickly incorporated into the operation of their firm. With an easy-to-use format and comprehensive content, this handbook will assist new companies just starting up and advise established firms trying to improve their financial performance.