Jak R. King

The Drive: a Retail, Social and Political History of Commercial Drive, Vancouver, to 1956 Jak R. King

COMMERCIAL DRIVE is a retail-and-restaurant oriented street on the east side of Vancouver. The Drive, as the neighbourhood is universally known, is a wildly entertaining, multicultural, multi-ethnic and multi-sexual district with a repuation to match. But how did it get that way? The history in this book looks at a time before the Drive became overwhelmingly multicultural, a time before even the Italians were here in any numbers. Focused on the period 1935 to 1956, it looks at how local citizens turned a suburban backwater into a vibrant and important part of Vancouver by encouraging better roads, transit systems and community services. Culturally, this same period witnessed seismic changes in the private history of individuals and familes ? from their choice of vacations to the pyschology of shopping, from music choices and food choices to the types of social recreations enjoyed. It was a period that saw women flood the employment market to replace the men who went off to war; and which saw another set of adjustments as the soldiers came home. By the end of the period, the first baby boomers are working their way through high school, and ideas about what a family needed by way of furnishings and appliances and services had rapidly matured. ?The Drive? shows how Commercial Drive changed to meet those needs. 292 pages with more than 60 photographs