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Marketing and Customer Relationship Management IGI Global 16 Volume Set edition
Marketing and Customer Relationship Management
IGI Global
This book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. These 16 scholarly titles cover topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and much more.
277 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de octubre de 2013 |
| ISBN13 | 9781466646063 |
| Editores | Idea Group,U.S. |
| Páginas | 277 |
| Dimensiones | 150 × 220 × 20 mm · 587 g (Peso (estimado)) |