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Strategies in Sports Marketing: Technologies and Emerging Trends Dos Santos
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Strategies in Sports Marketing: Technologies and Emerging Trends
Dos Santos
Marc Notes: Includes bibliographical references and index.; This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies--; Provided by publisher.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de abril de 2014 |
| ISBN13 | 9781466659940 |
| Editores | Business Science Reference |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 384 |
| Dimensiones | 216 × 279 × 22 mm · 1,17 kg |
| Lengua | Inglés |
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