Maud Oortwijn

International Business, the Critical Success Factors in Practice Maud Oortwijn

Internationalization offers endless opportunities. However, it does require significant investments in terms of capital and management resources. And activities overseas are certainly not without risk. Foreign markets are not only unknown, the institutional context for business is often quite different compared to the home country. International business activities require patience and a long term perspective. Managers should expect disappointments and hurdles along the way. The present book discusses international business activities from the point of view of the manager. It reveals potential pitfalls and provides an overview of what to take into account when considering business opportunities outside the home market.