Recomienda este artículo a tus amigos:
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase Roddy Mullin New edition
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Roddy Mullin
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
Roddy Mullin
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.
240 pages, Includes 8 figures 22 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de agosto de 2014 |
| ISBN13 | 9781472424853 |
| Editores | Taylor & Francis Ltd |
| Páginas | 330 |
| Dimensiones | 245 × 179 × 26 mm · 878 g |
| Lengua | Inglés |
Mas por Roddy Mullin
Mostrar todo
Más del mismo editor
Ver todo de Roddy Mullin ( Ej. Paperback Book y Hardcover Book )