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Social Media Marketing Tracy L. Tuten 2 Revised edition
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Social Media Marketing
Tracy L. Tuten
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
352 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de diciembre de 2014 |
| ISBN13 | 9781473913011 |
| Editores | SAGE Publications Ltd |
| Páginas | 352 |
| Dimensiones | 189 × 234 × 22 mm · 636 g |
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