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Strategic Management in the Media: Theory to Practice Lucy Kung 2 Revised edition
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Strategic Management in the Media: Theory to Practice
Lucy Kung
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de noviembre de 2016 |
| ISBN13 | 9781473929494 |
| Editores | SAGE Publications Ltd |
| Páginas | 256 |
| Dimensiones | 249 × 210 × 20 mm · 600 g |
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