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Business-to-Business Marketing Ross Brennan 4 Revised edition
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Business-to-Business Marketing
Ross Brennan
Suitable for students taking B2B marketing modules, this title takes in both European and US approaches to form a balanced, globally minded text. It covers both the theory and practice of global business-to-business marketing. It also includes coverage of digital and social media marketing in the b2b environment, to reflect online developments.
416 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2017 |
| ISBN13 | 9781473973442 |
| Editores | SAGE Publications Ltd |
| Páginas | 416 |
| Dimensiones | 190 × 249 × 25 mm · 826 g |
| Lengua | Inglés |
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