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Advertising and Promotion Chris Hackley 4 Revised edition
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Advertising and Promotion
Chris Hackley
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de enero de 2018 |
| Fecha de lanzamiento original | 2017 |
| ISBN13 | 9781473997998 |
| Editores | SAGE Publications Ltd |
| Páginas | 384 |
| Dimensiones | 233 × 187 × 17 mm · 1,07 kg |
| Lengua | Inglés |
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