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Business Competitive Advantage: a Handbook for Small Business Owners, Entrepreneurs and Consultants Heidi Thorne
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Business Competitive Advantage: a Handbook for Small Business Owners, Entrepreneurs and Consultants
Heidi Thorne
Written for small business owners, entrepreneurs and consultants, particularly those who serve business-to-business (B2B) markets, this book helps them discover their unique competitive advantage in the marketplace. Topics include: * Why You Have No Competition * Why Everything (and Nothing) is Your Competition * The Follow-Up Fallacy * Methods of Sales Forecasting and Pricing Strategies * The Monopoly Myth * Why Surveys Lie * How to Plan for Sales Slumps.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de marzo de 2012 |
| ISBN13 | 9781475017656 |
| Editores | CreateSpace Independent Publishing Platf |
| Páginas | 126 |
| Dimensiones | 138 × 3 × 213 mm · 154 g |
| Lengua | Inglés |
