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Successful Wine Marketing James Lapsley 2001 edition
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Successful Wine Marketing
James Lapsley
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector.
328 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de marzo de 2013 |
| ISBN13 | 9781475766318 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 308 |
| Dimensiones | 233 × 157 × 22 mm · 467 g |
| Lengua | Inglés |
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