Beatrice Akpu Inyang Eleje

My Roots, My Love, My Destiny Beatrice Akpu Inyang Eleje

Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macy's and Bloomingdale's use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your store's sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of America's best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. You'll learn how to; create a successful business plan; develop and convey a mission statement; harness your strengths to achieve a competitive advantage; refine and differentiate your products and store; and; use innovative cost-effective ways to promote your business. This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailers-as well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper. My Roots, My Love, My Destiny is the story of two strong women, told across an epic and rich canvas painted by two wars and two unique destinies. In her ninety-six years, Ogeri, author Beatrice Akpu Inyang Eleje's mother, experienced danger, heartbreak, and great love. Her journey spanned most of the twentieth century and was dictated by the societal norms, values, and traditions of the Nigeria of her time. Lovingly reconstructed, these are a few of Eleje's most beloved and revered memories of her mother. For the daughter, her journey was spent attempting to naviga